45 Workstations, 3 Days: Rapid Managed IT Deployment for a Miami Performing Arts Organization

Client: Miami Performing Arts Organization

Before founding Netcosa, Joe Pennel spent years running large, high-stakes IT deployments — and one of the clearest examples of that track record is a rapid workstation rollout for a Miami-based performing arts organization. It’s the kind of large-project experience that now shapes how Netcosa approaches managed IT services.

The organization, with roughly 45 staff, depended on working computers across administration, bookings, and accounting to keep productions running and revenue flowing. They relied on a mix of local servers and Microsoft 365 for day-to-day operations, with show-season cycles that put regular strain on their email configuration.

Challenge: End-of-Life Workstations and an Unresponsive MSP

The organization was paying between $10,000 and $12,000 per month for managed IT services. In exchange, they had an MSP whose owner had gone unreachable and whose on-site technician openly admitted he worked on whatever his boss told him to — not what the client actually needed.

The situation had grown untenable. A broken email signature setup was routing MX records through local servers instead of Microsoft 365 directly, and the configuration broke every time a new show season started. Meanwhile, 45 Windows 7 workstations — end-of-life for years and past any reasonable replacement window — still hadn’t been touched.

Joe Pennel, now President of Netcosa, recalls what the organization was dealing with:

“They felt like they were coming in there and just working on other stuff and not handling their problems, and they were just super, super frustrated. And they were mad, and the owner was nowhere to be found.”

The computers needed to go. The email routing needed to be fixed. And the organization couldn’t lose days of productivity waiting for machines to be set up one at a time.

Solution: Rapid Managed IT Services Deployment

Joe flew in on a Friday with one technician. What made the turnaround possible wasn’t just the people in the room — it was the work done before anyone boarded a plane.

Step 1 — Pre-deployment scripting. Before arriving on site, the team built Group Policy Objects (GPO scripts that run automatically when a user logs in for the first time) to handle every element of each workstation setup: shared network drives, line-of-business applications, and email configuration. The goal was to make each new computer configure itself on first login rather than require manual setup per user.

Joe describes the approach:

“The planning stage — not with the client, but internally — on how we can deploy 45 computers in just a matter of a couple of days. Setting up scripts and GPOs and all of that stuff before we even get on site. That was the reason why it worked so well.”

Step 2 — On-site staging and hand-configuration. The team staged all 45 computers in a conference room. When the imaging process ran into failures, they adapted — hand-configuring machines directly rather than waiting for a process that wasn’t working. The work ran Friday night into Saturday, then all day Sunday.

Step 3 — Monday go-live support. The team stayed on-site into Monday to support staff as they logged into their new machines for the first time, catching any edge cases and ensuring accounting and bookings operations could resume without a gap.

Step 4 — Post-takeover cleanup. After taking over the account, Joe decommissioned around six local servers the organization had been running unnecessarily. He also eliminated the broken signature-injection system entirely and corrected the MX record routing to run through Microsoft 365 directly — meaning email signatures would automatically reflect each new show season without the recurring failure that had been frustrating the team for years.

Results: 45 Workstations Replaced in Three Days

• 45 workstations deployed — the full organization, every machine replaced
• Roughly three days on site — from Friday arrival to Monday go-live support
• Windows 7 retirement completed — end-of-life hardware replaced across the board
• Email routing corrected — MX records moved off local servers to Microsoft 365; show-season signature updates became automatic
• Around six servers decommissioned — infrastructure right-sized after the transition
• Ongoing managed relationship — the organization signed on as a managed client, with the account running approximately 90% remotely and quarterly on-site visits for roughly two years

The scale was significant and the window was tight.

What made it work was the planning that happened before wheels were up — GPO scripts written in advance meant that once each machine was staged, a user logging in for the first time did the rest.

This engagement is part of the large-scale project experience Joe brings to Netcosa. The same planning discipline — internal pre-deployment scripting, staged rollouts, and right-sizing infrastructure after a transition — is the playbook Joe now runs across every managed IT services engagement at Netcosa.

Services used: Managed IT Services | Cloud Services

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